Often green washing is not an outright attempt to be deceptive, but rather stems from failing to consider environmental impact measures with the same robust attention as is usually given to more established and familiar measures of business performance.
Corporate sustainability communicators are beginning to exploit social media to tell their stories and get quick feedback. Which new media offer you the greatest potential- what is their digital bottomline?
The Association of Chartered Certified Accountants (ACCA) and Ceres, a US coalition of environmental and investor groups, today called for submissions to the ninth-annual Ceres-ACCA North American Awards for Sustainability Reporting. The purpose of the awards program is to acknowledge and publicize best practice in reporting on sustainability, environmental and social performance by corporations and organizations and to provide leadership to those companies that are publishing or intend to publish sustainability reports.
New figures released recently show that the number of companies and other organizations publicly disclosing their performance against a range of key sustainability indicators has risen markedly over the last year. The Global Reporting Initiative is now tracking of over 1000 organizations worldwide who issued sustainability reports based on the GRI G3 Guidelines in 2008 – the highest number ever recorded. The figure represents an increase of 46 per cent on the 2007 figure of 685.
The Institute of Management Accountants Foundation for Applied Research is currently seeking research proposals in Corporate Social Responsibility (CSR). The Foundation for Applied Research is interested in supporting research in the area of management accounting’s involvement with sustainability reporting. Sustainability reporting (triple-bottom line, corporate social responsibility) is reporting by any organization (profit and nonprofit) of economic, environmental, and social performance indicators.
