Sustainability Reporting by Association

Sustainability Reporting by Association

In this post Elaine gives her take on the latest slew of industry sector sustainability reports increasingly being published by various industry associations, ranging from cattle growers to consumer electronic and every where in between. She notes that they tend to be oriented towards good news marketing oriented material, but they can give you a good overview of the issues in a particular sector.

What You Need to Know About Green Marketing Online Video Best Practices

What You Need to Know About Green Marketing Online Video Best Practices

Green marketing and marketing in general is affected more and more by consumers researching products and services online. In light of this, what are the best practices that are being used by businesses to connect over the Internet with customers seeking green and wellness products? This video interview with Dan Piech, of comScore, outlines their research and observations regarding best practices for using video in marketing to consumers.h