Centre For Sustainability & Excellence | The Green Economy Post: Green Careers, Green Business, Sustainability

Commentary on the FTC’s Green Marketing Guidelines: Exceeding and Defining Industry Standards

By GEP- Admin on December 15, 2010 2 Comments advertising, American Marketing Association, Carbon, Centre for Sustainability & Excellence, environmental marketing, Federal Trade Commission, FTC, G3 Guidelines, Green Marketing, green products, GRI, John Friedman, Nikos Avlonas, sustainability, sustainability strategy, Sustainable Business Network of Washington

Commentary on the FTC’s Green Marketing Guidelines: Exceeding and Defining Industry Standards

Exceeding and defining industry standards – or even business standards in general – is one way that forward thinking companies will leverage their efforts from the existing guidelines and do more. Doing so will establish that they are not ‘toeing the line’ but rather ‘raising the bar’.

‘Gimme Some Truth’: Greenwashing vs Sustainability

By GEP- Admin on October 13, 2010 1 Comment and economic impacts, brand management, carbon footprint, Centre for Sustainability & Excellence, corporate social responsibility, Credibility, CSR, DJGSI, Dow Jones Group Sustainability Index, embed Sustainability, energy consumptions, environmental impact, environmental impacts, environmental performance, environmental policies, ESG, FTSE4 Good indices, G3, Global Reporting Initiative, Goldman Sachs Investment Group, good corporate citizen, Green Business, green consumers, green market, Green Marketing, green practices, green washing, greenwashing, GRI, GS Sustain, John Friedman, life-cycle analysis, MSCI.third party assessment, Nikos Avlonas, reforestation, social impacts, social risk reduction, stakeholders transparency, sustainability, sustainability reporting, sustainability reporting frameworks, sustainability reports, Sustainable Business Network of Washington, transparency, transparent communications, transparent performance measures, trust

Often green washing is not an outright attempt to be deceptive, but rather stems from failing to consider environmental impact measures with the same robust attention as is usually given to more established and familiar measures of business performance.