Northern California Community Technologies | The Green Economy Post: Green Careers, Green Business, Sustainability

What You Need to Know About Green Marketing Online Video Best Practices

By Bill Roth on March 28, 2011 1 Comment Bill Roth, comScore, Consumer Electronics Association, consumer research, Dan Piech, digital world, Digital Year in Review, Green Business, Green Marketing, green marketing best practices, greenwashing, internet research, marketing best practices, Marketing Daily, NCCT, Northern California Community Technologies, online marketing, online research, Social Media, The Secret Green Sauce: Best Practices Used by Actual Companies Successfully Growing Green Revenues, video marketing, youtube

Green marketing and marketing in general is affected more and more by consumers researching products and services online. In light of this, what are the best practices that are being used by businesses to connect over the Internet with customers seeking green and wellness products? This video interview with Dan Piech, of comScore, outlines their research and observations regarding best practices for using video in marketing to consumers.h

Best Practices on Selling Green On The Internet

By Bill Roth on March 11, 2011 Comments Off on Best Practices on Selling Green On The Internet @earth2017, Atomic Online, Bill Roth, Eco-Friendly Hotel Directory, Facebook, Gamerevolution.com, globalization, green business travel, green customers, green products, greenwashing concerns, Internet retail sales, iPad, LinkedIn, men, Mike Dodge, NCCT, Northern California Community Technologies, private-branded products, SheKnows.com, social networking, T-Commerce, tablet computer, The Secret Green Sauce, Travelocity, twitter, women

Bill Roth interviews Mike Dodge, President of Atomic Online, who discusses how to shape messaging to green women consumers vs. men. by Bill Roth, President, Northern California Community Technologies (NCCT), and the author of The Secret Green Sauce: Best Practices Used by Actual Companies Successfully Growing Green Revenues. Follow Bill on Twitter @earth2017. Connect with […]

Solar Price Parity Achievable by Streamlining Cost of Permitting

By Bill Roth on January 26, 2011 4 Comments Bill Roth, building code, California, Department of Energy, DOE, electrical building codes, electrical code, electrical safety practices, environment, Germany, grid parity, Impact of Local Permitting on the Cost of Solar Power, Northern California Community Technologies, Oregon, paperwork, Pennsylvania, performance certification, Philadelphia, Portland, price parity, renewable energy, roof top solar, San Jose, solar energy, solar install, solar power, solar system, solar;, state regulatory commission, uniform permitting standards, utility interconnection procedures

Streamlining the building code process for solar installation could help rooftop solar reach price parity with the average price for electric power on the grid. This key price point is also known as grid parity. Permitting costs will add $1 billion to the price structure of solar over the next five years. This article poses the following question: With widely adopted standardization of best practices in solar system construction/installation in place and the 10-20 years of performance certification on actual operating systems in the field, why then is the permitting process stuck in time and why is solar treated as if it were still an experimental niche rarity that needed to prove itself before the building code bureaucrats can give it their thumbs up.