Interview with Solar Fred, who is a well known voice in the solar social media marketing space. The interview provides the reader with some insight into effective social media marketing, for solar and how effective a tool it can be if used well. It makes the point that in order to be effective and build trust social media marketers need to provide good information to the communities that they are trying to reach.
Twitter has done a great deal for CSR communications. The social network brings CSR leaders closer,facilitates networking, as well as partnership creation, and dealmaking. Twitter gets the news and information out about CSR conferences out to a larger audience, as well as being the absolute best source of CSR news. CSR reports are always announced on Twitter and it is used as a CSR jobs recruitment platform too. It is also used to promote brands, customer service, or to announce new products and services, which all these link to CSR as well. This is all helping to create greater interest in the CSR body of knowledge. Ultimately, Twitter makes CSR info accessible to more people and it is changing the way people view it.
Bill Roth interviews Mike Dodge, President of Atomic Online, who discusses how to shape messaging to green women consumers vs. men. by Bill Roth, President, Northern California Community Technologies (NCCT), and the author of The Secret Green Sauce: Best Practices Used by Actual Companies Successfully Growing Green Revenues. Follow Bill on Twitter @earth2017. Connect with […]
Carol McClelland, PhD, author of Green Careers For Dummies and Founder of Green Career Central answers the following question, Everyone says that the best way to find a green job is through networking and that you should network using social media. How do you use social media to network and find a green job?
Looking for a way to transition your career into the new green economy? Need to boost your resume in a tough job market? Achieving the LEED Green Associate (LEED GA) credential allows you to market your knowledge of green building to potential employers. This first level of LEED professional credentialing is designed for professionals who want to demonstrate green building expertise in non-technical fields of practice, and to demonstrate basic knowledge of green design, construction, and operations.
A two weeks ago, Karen Tucker, Director of Customer Development at iLiv, posted the following question on the U.S. Green Building Council (USGBC) Linkedin Group. Green Building and LEED: How are we (designers, owners, engineers, etc.) handling the evolutionary process toward integrative design?
Discover the 10 most important factors you should be using to select a green MBA program and how to use them to select the right program to put you on a successful career track.
Corporate sustainability communicators are beginning to exploit social media to tell their stories and get quick feedback. Which new media offer you the greatest potential- what is their digital bottomline?
There is a serious lack of trust among consumers these days. Citizens of every country are eying large national and multi-national corporations with a narrowed, suspicious gaze. Questions are being asked. Answers demanded. With taxpayers around the world bailing out stupendous failures in the financial, housing, and insurance sectors, there is more than a lack of consumer confidence affecting the market. Frankly, we’re over it. We just don’t trust big business anymore. This is actually nothing new. But the uniform opinion of distrust, leveraged by the social media tools of Twitter, Facebook, LinkedIn, Ning sites, and blogging seems to have brought us to a tipping point.
