Electric cars are finally coming to market in the U.S., but what is the future potential for this much-touted technology? A good way to find out would be to launch demonstration projects in selected U.S. cities to determine if, given incentives and the proper infrastructure, the public will truly embrace plug-in vehicles.
Whereas corporate sustainability refers to the balance of the financial, social and environmental aspects of an organization, exponential sustainability is the achievement of such a synergy on a society level. This happens when companies begin to reach out and look beyond their own perceived interests. Companies are increasingly building coalitions and partnering with non-profits in order to achieve this goal, and in the process, realize several associated benefits.
There is a serious lack of trust among consumers these days. Citizens of every country are eying large national and multi-national corporations with a narrowed, suspicious gaze. Questions are being asked. Answers demanded. With taxpayers around the world bailing out stupendous failures in the financial, housing, and insurance sectors, there is more than a lack of consumer confidence affecting the market. Frankly, we’re over it. We just don’t trust big business anymore. This is actually nothing new. But the uniform opinion of distrust, leveraged by the social media tools of Twitter, Facebook, LinkedIn, Ning sites, and blogging seems to have brought us to a tipping point.
