Best Practices on Selling Green On The Internet

Best Practices on Selling Green On The Internet

Bill Roth interviews Mike Dodge, President of Atomic Online, who discusses how to shape messaging to green women consumers vs. men. by Bill Roth, President, Northern California Community Technologies (NCCT), and the author of The Secret Green Sauce: Best Practices Used by Actual Companies Successfully Growing Green Revenues. Follow Bill on Twitter @earth2017. Connect with […]

Employee Engagement: Harnessing and Building Momentum – Part 2

Employee Engagement: Harnessing and Building Momentum – Part 2

We should engage employees because they are a key stakeholder group. They have the primary impact on the performance of the company in any particular corporate responsibility pillar and they have an impact through their actions outside of the workplace. We will look at employee engagement by harnessing and building momentum, and integrating sustainability with the business.