Blogs | The Green Economy Post: Green Careers, Green Business, Sustainability

Sustainability Marketing 2.0: Consumers, Communication, Conversations and Communities

By GEP- Admin on February 14, 2011 1 Comment Accountability, Annual Review of Environment and Resources, Better Living Business Plan Challenge, blogs, BRASS, Cardiff Business School, Facebook, Fair Labour Organization, Frank-Martin Belz, green consumer, infotainment, Ken Peattie, Marine Stewardship Council, online communities, online idea competitions, Online media, Patagonia, Patagonia Footprint Chronicles, Rain Forest Alliance, Research Centre for Business Relationships, Social Media, SunChips, Sustainability and Society, sustainability marketing, Sustainability Marketing: A Global Perspective, sustainable clothing, Technische Universität München, transparency, trust, TUM School of Management, videos, Walmart, WWF

Sustainability Marketing 2.0: Consumers, Communication, Conversations and Communities

Frank-Martin Belz and Ken Peattie examine the role that online and social media play in sustainability marketing, and how they allow direct interactions between companies and consumers.

How to Get Your Sustainability Message Noticed in Cyberspace

By Peter Knight on November 18, 2009 1 Comment blogs, Bob Langert, BT, BT Americas, Campbell’s, CEO, communicators, Context America, corporate blogging, corporate blogs, Corporate online forums, corporate responsibility communications, corporate specialists, corporate sustainability, corporate sustainability bloggers, CSR, digital communities, employees, engage.Bob Langert social networking, external sustainability blogs, Facebook, feedback, Forums, Intel, internal communications, JustMeans, Kevin Moss, legal risks, LinkedIn, manage reputation, Motorola, Motorola Foundation, new media, Peter T. Knight, President, reputational risks messages, Shell, Social Media, specialist groups, stakeholder engagement, sustainability reports, Suzanne Fallender, Tama McWhiney, Tell Shell, Timberland, twitter

Corporate sustainability communicators are beginning to exploit social media to tell their stories and get quick feedback. Which new media offer you the greatest potential- what is their digital bottomline?