Want a great example of how to engage your employees in the company’s sustainability efforts? Here you go (including 5 reasons why its such a great example).
By cjarvis on 2 Comments BP, BP brand, charity, Chrystia Freeland, corporate social responsibility, CSR, CSR focus, education, environment, Exxon, financial crisis, good business, oil spill, philanthropy gulf oil spill, responsibility, safety standards, Thomson Reuters, triple bottom line, Washington Post, What’s BP’s social responsibility
Was Corporate Social Responsibility responsible for the BP spill? Absolutely! CSR? Don’t quit your day job! (so says the Washington Post)
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In a recent interview, Annie Lesroart of eBay, shared with us how eBay implemented a fast, ambitious and effective strategy to go green. From forty employees, the program expanded to hundreds of thousands of eBay buyers and sellers (including people who don’t even work at eBay!) How did this happen? And how can it happen for you?
By cjarvis on 2 Comments “Building Trust in Corporate Responsibility” CSR is all about stakeholder, awareness, believability, cause-marketing, common good, Community Ambassador, corporate self-regulation, corporate social responsibility, CSR, CSR followers, CSR message, CSR programs, CSR reports, CSR strategy, customers, Dirk Matten), employee volunteering, Employee Volunteering and Social Capital: Contributions to Corporate Social Responsibility, employees, environment, ethical, ethical standards, EVP, future proofing, interactive, intrinsic trust, Jeremy Moon, Jonathan Ballantine notes in his article, Judy N. Muthuri, marketing, promotional campaigns, social capital, Social marketing, Social Media, social media platform, socially responsible company, stakeholders, sustainabilityforum.com, trust, trust capital, trustworthy, twitter, two-way communication, Wal-Mart
If business wants to regain the public’s trust, they’re going to have to be trustworthy, and employees are the key. Here are three basic steps to engage your employees, build social capital, and win stakeholder trust.
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Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders and customers. It won’t work. Why? Because you don’t become trustworthy by asking people to trust you even more. Corporate social responsibility requires trust.
By cjarvis on 3 Comments Advertising Age, BBMG, big business, blog, capitalism, carbon outputs, CEOs, Charles Handy, community engagement, Consumer Confidence Index, consumers, corporate citizenship, corporate social responsibility, CSR, CSR follower, CSR message, CSR strategy, distrust, eco-friendly products, energy consumption, ethical management, Exxon Mobile, Facebook, food, free-market economy, General Electric, GM, good corporate citizens, green, greenwashing, Intel, Jack Neff, Kazuo Inamori, KYO, Kyocera, lack of trust, leverage social capital, LinkedIn, McDonald’s, Ning, packaging, PricewaterhouseCoopers, restoring trus, Shell, Social Media, social media platform, stakeholders, supply chain, sustainable, trust, trust quotient, twitter, Wal-Mart, waste
There is a serious lack of trust among consumers these days. Citizens of every country are eying large national and multi-national corporations with a narrowed, suspicious gaze. Questions are being asked. Answers demanded. With taxpayers around the world bailing out stupendous failures in the financial, housing, and insurance sectors, there is more than a lack of consumer confidence affecting the market. Frankly, we’re over it. We just don’t trust big business anymore. This is actually nothing new. But the uniform opinion of distrust, leveraged by the social media tools of Twitter, Facebook, LinkedIn, Ning sites, and blogging seems to have brought us to a tipping point.