Buyers of sustainable packaging face the same seasonal price increases that everyone else does who purchases packaging. However, there are a few ways you can offset these costs, while improving productivity. They include reviewing the following: your needs, quality versus performance cost, and the total cost of all packaging related expenses. You should also focus on cost not price, look at how equipment and automation can help you save, consider buying in larger quantities, and look into prompt payment discounts.
There is an increasing emphasis of supply chain management in creating the proper ingredients of a successful business strategy. The concept of a Green Supply Chain is gaining interest among operations practitioners as a sustainable and profitable undertaking. A Green Supply Chain can be thought of as a supply chain that has integrated environmental thinking into core operations from material sourcing through product design, manufacturing, distribution, delivery, and end-of-life recycling.
Today I attended a great session at Sustainable Brands conference by Suzanne Shelton, President and CEO of theShelton Group. Mainstream consumers are complicated. They know just enough buzz words to make you think they know more than they do, and most don’t actually go green to save the planet. How do mainstream consumers ACTUALLY make decisions about which green products to buy?
The Environmental Leader has recently released what is already one of the most relevant green marketing studies ever made. Green Marketing: What Works, What Doesn’t takes a critical look at green marketing and digs up eye-opening information such as the green marketing effects on product pricing, what media are most used in green marketing campaigns, and which of these are most effective.
There are a growing number of industries and sectors are making concerted efforts to rethink their business practice. It is important to be aware of the full range of your options when positioning yourself for green career change or you could be limiting yourself. To make sense of the industries and sectors that make up the green economy take a look at the green economy map.
Sustainable packaging is becoming a fact of life for companies that seek to remain competitive. Companies employing sustainable packaging report cost savings, improved environmental footprints, brand image and company reputation among other benefits. Those businesses that take the lead now will be ahead of the curve and enjoy the benefits in the future.
There is a serious lack of trust among consumers these days. Citizens of every country are eying large national and multi-national corporations with a narrowed, suspicious gaze. Questions are being asked. Answers demanded. With taxpayers around the world bailing out stupendous failures in the financial, housing, and insurance sectors, there is more than a lack of consumer confidence affecting the market. Frankly, we’re over it. We just don’t trust big business anymore. This is actually nothing new. But the uniform opinion of distrust, leveraged by the social media tools of Twitter, Facebook, LinkedIn, Ning sites, and blogging seems to have brought us to a tipping point.
Throughout the years, I have encountered many people who wanted to go green, but couldn’t sell the eco approach to the executive team. I believe most managers are simply not aware of what green marketing is, and why it’s better than traditional, non-green marketing.
Environmental Defense Fund (EDF) and Restaurant Associates (RA) recently unveiled their Green Dining Best Practices, which is a comprehensive set of science-based recommendations for environmentally friendly foodservice. In a National Restaurant Association survey of trends for 2009, environmentally friendly equipment and sustainable practices topped chefs’ lists of hot trends and top cost-savers.
