A new report released by independent research firm, Verdantix, explains why firms are floundering with carbon management and putting the future of the business at risk due to flawed governance and strained business processes. It warns that unless CEOs take ownership of carbon management as a business transformation challenge their firms will fail to achieve absolute reductions in CO2 emissions.

There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business. Most companies would like to benefit from their ethical efforts in the form of increased customer attraction and loyalty, yet few have figured out how to do it successfully. When marketing and PR are relied on, it can often backfire in accusations of greenwashing. The secret is to apply brand-strategy principles to build your ethical reputation.

Increased public awareness of environmental issues has forced American industry to address these issues. However, many of these companies resort to greenwashing. Greenwashing is the act of misleading the public regarding the environmental practices of a company or the environmental benefits of a product, service, or business line. 24/7 Wall St. has put together a list of the Top Ten Greenwashers in America.