Was Corporate Social Responsibility responsible for the BP spill? Absolutely! CSR? Don’t quit your day job! (so says the Washington Post)
Numerous consumer polls proclaim increased spending on green products, but they fail to provide much insight into the actual purchase trends or specific decision drivers behind consumer choices. Instead of relying solely on such generalized market surveys, adoption of a strategic market research process will help businesses boost their revenue, reputation and competitive advantage from sustainability.
A report released today from President Barack Obama’s Council of Economic Advisers says that cleantech and healthcare jobs will drive a jobs recovery. “Preparing the Workers of Today for the Jobs of Tomorrow,” offers an overview of how the U.S. labor market is expected to grow and develop over the next few years. The analysis suggests that the that the U.S. economy will likely emerge from the current economic downturn with strong growth over the next five to ten years in industries such as health care, education, transportation, and construction. There will also be strong growth in employment in industries devoted to the production and distribution of clean energy.