Sustainable Brands 2010 Conference | The Green Economy Post: Green Careers, Green Business, Sustainability

Sustainability: What Matters Most?

By Jennifer_Rice on June 3, 2010 1 Comment brands, competitive advantage, consumer polls, consumers, customer relation, education, Fruitful Strategy, green products, Jennifer Rice, market research, market surveys, marketing, purchase drivers, quantifiable, reputation, research techniques, revenue, sustainability, sustainable brands 2010 conference, total available sustainability market

Sustainability: What Matters Most?

Numerous consumer polls proclaim increased spending on green products, but they fail to provide much insight into the actual purchase trends or specific decision drivers behind consumer choices. Instead of relying solely on such generalized market surveys, adoption of a strategic market research process will help businesses boost their revenue, reputation and competitive advantage from sustainability.

Defining a Sustainable Brand

By Sofia_Ribeiro on May 20, 2010 5 Comments biofuel, Brand Imprint Process, business operations, business standards, consumers, Delia Bonfilio, environmental, ethical brand, Fast Company, green, HP, lifecycle, Nestle, Nokia, Sinar Mas, socially responsible, sofia ribeiro, sustainable, sustainable brand, sustainable brands 2010 conference, triple bottom line, Unilever

With the Sustainable Brands 2010 Conference quickly approaching, consumers are asking more and more the same questions: What is a sustainable brand? How are they different from the rest?