As the founder of the Bay Area networking group, Women In Cleantech & Sustainability, I am keenly interested in learning about who the media thinks as being the most influential women in the field. However, it feels like every top ten list for women in Cleantech always lists the same lovely ladies. This is not […]
Daunted by high up-front costs, U.S. homeowners continue to shy away from residential solar power systems, even as utility-scale solar projects are taking off. But with do-it-yourself kits and other innovative installation approaches now on the market, residential solar is having modest growth.
Looks at how cleantech has the potential to produce the next billion dollar companies and become the engine of growth for the US; and goes on to look at how the entrepreneurial ecosystem can be encouraged, especially in the critical early stage phase.
Describes how the US military is pushing ahead with a leading edge adoption of renewable energy and energy efficiency technologies, and how the boost provided may help open up markets for renewable energy. If the military diverts billions of dollars from finite fuels to solar, wind and biomass technologies, it could become a game-changer in the domestic energy market.
This post talks about the difficult transition between marketing to savvy early adopters and achieving penetration in the much wider mass market. There’s a big difference between what companies need to do to effectively sell technology products to early adopters and what they need to do to sell to the early and late majority of the technology adoption lifecycle; and this is what has been aptly and ominously called the chasm.
Summarizes the new green jobs study by the Brookings Institute, noting that the study reports that the driving force behind the U.S. “clean economy” over the last decade has been emerging energy technologies. It is these dozen or so “hot” segments within the larger green economy where most of the growth has been concentrated. This suggests that, in order to build a cleantech economy, the U.S. should put primary emphasis on new, technology-intensive, energy-related sectors.
This post explores the concept of an end-to-end ‘green’ power, water, and community eco-system based around mega-watt scale power and cooling requirements in a real world environment of limited financial resources and stringent system availability requirements. It suggests that huge power hungry data centers should consider incorporating on-site biomass electricity generation as an integral part of their operations systems.
Many cleantech entrepreneurs are in the tough place we commonly call the Valley of Death. Stable, but underfunded, which they need for growth. If this describes your company, find out what you should do.
The following are 150+ Twitter hashtags that can help you gain Twiitter followers interested in cleantech, sustainability, green building, climate change and other green topics. Using hashtags on Twitter can help you to grow your business, build your green brand, raise awareness about your cause, build your reputation, and more.