Daunted by high up-front costs, U.S. homeowners continue to shy away from residential solar power systems, even as utility-scale solar projects are taking off. But with do-it-yourself kits and other innovative installation approaches now on the market, residential solar is having modest growth.
In discussions on the merits of distributed solar power too little focus has been given to the many important benefits that result from increasing the use of distributed solar power. These benefits accrue to both the utilities and presumably their rate payers as well and to society (and the tax payers) at large. This post summarizes a recent paper “Solar Power Generation in the US: Too expensive, or a bargain?” that attempts to give these benefits a tangible quantified value in order that the debate on the merits of solar power also begin to include this side of the cost / benefit analysis. A side that is all too often glossed over and largely overlooked.
This post asks the provocative question whether solar PV is really market ready yet. It goes on to suggest that it might be counter-productive for the long term growth of the sector to push solar photovoltaic adoption rates through the use of government subsidies, making the point that this may in fact be slowing down the adoption of needed innovation and process improvement that should ultimately make renewable energy more affordable.
Solar power continues along its firmly established downward cost curve and edges ever closer to achieving the historic milestone of grid parity. Today it just got a huge boost that will help it scale out in this country and will go a long way towards tipping the long term balance in favor of solar. In fact as the industry achieves scale it is cutting per unit costs down. This post outlines the announcement of a large DOE initiative to promote rooftop direct grid connected solar power in the US.
Interview with Solar Fred, who is a well known voice in the solar social media marketing space. The interview provides the reader with some insight into effective social media marketing, for solar and how effective a tool it can be if used well. It makes the point that in order to be effective and build trust social media marketers need to provide good information to the communities that they are trying to reach.