Nathan Schock | The Green Economy Post: Green Careers, Green Business, Sustainability

Green Marketing Should Focus on The People

By Nathan Schock on September 15, 2011 Comments Off on Green Marketing Should Focus on The People Climate Change, communications, ecoAmerica, environmental, environmental community environmental marketing, Green Marketing, Nathan Schock, Nature Conservancy, Peter Kareiva

Summarizes new report from ecoAmerica that maintains that the environmental movement has not been successful in achieving its goals because it has not connected with the people. By focusing too narrowly on government regulation and intervention many environmental groups lost touch with most regular folk. Environmental organization should put greater focus on social solutions that are built around people.

Is Social Media a Good Way to Promote Solar? Ask Solar Fred

By Nathan Schock on April 11, 2011 1 Comment Facebook, Green Marketing, green social media, LinkedIn, Nathan Schock, photovoltaic, Renewable Energy World, REWorld, rooftop solar, Social Media, social media community, social media strategy, solar energy, Solar Fred, solar marketing, solar power, Tor Valenza, twitter, UnThink Solar

Interview with Solar Fred, who is a well known voice in the solar social media marketing space. The interview provides the reader with some insight into effective social media marketing, for solar and how effective a tool it can be if used well. It makes the point that in order to be effective and build trust social media marketers need to provide good information to the communities that they are trying to reach.