Solar Marketing | The Green Economy Post: Green Careers, Green Business, Sustainability

Is Social Media a Good Way to Promote Solar? Ask Solar Fred

By Nathan Schock on April 11, 2011 1 Comment Facebook, Green Marketing, green social media, LinkedIn, Nathan Schock, photovoltaic, Renewable Energy World, REWorld, rooftop solar, Social Media, social media community, social media strategy, solar energy, Solar Fred, solar marketing, solar power, Tor Valenza, twitter, UnThink Solar

Interview with Solar Fred, who is a well known voice in the solar social media marketing space. The interview provides the reader with some insight into effective social media marketing, for solar and how effective a tool it can be if used well. It makes the point that in order to be effective and build trust social media marketers need to provide good information to the communities that they are trying to reach.

Marketing Strategies for Solar Businesses

By Pamela Cargill on February 8, 2011 3 Comments brand-building marketing, chaolyst, chaolysti, Effective Marketing Strategy, generating leads, green fair, market research, marketing calendar, marketing tips, natural sales cycle, Outbound marketing, Pamela Cargill, Reactive marketing, rebate incentive, renewable, solar energy, solar installer, solar marketing, solar marketing strategies

In this post Pamela Cargill advises small solar firms on various ways that they can develop a successful forward-looking marketing strategy and move beyond the trap of reactive marketing that drowns so many small businesses in a continuous struggle to keep up.