In the race for the title of the world’s greenest data center a lot of perhaps overly optimistic PUE claims have been made. Power usage effectiveness (PUE) is a measure of how efficiently a computer data center uses its power. While it is a step in the right direction it still fails to capture the complete picture of the data center’s energy and resource efficiency. It goes on to point out ten areas that are not being captured; some of which have significant implications.
In this post Julius discusses some of the innovations that are cropping up in forward thinking data center design ranging from the adoption of Yahoo’s chicken coop architecture that is suited for utilizing ambient air cooling; new server designs optimized for hot aisle/cold aisle architecture; and innovative approaches to power supply. While most operators do not have the deep pockets and resources of players like Facebook, Google, Yahoo or Amazon — all mentioned in this post — the kinds of forward thinking innovations being pioneered by these companies are bound to have a wider impact.
Interview with Solar Fred, who is a well known voice in the solar social media marketing space. The interview provides the reader with some insight into effective social media marketing, for solar and how effective a tool it can be if used well. It makes the point that in order to be effective and build trust social media marketers need to provide good information to the communities that they are trying to reach.
Twitter has done a great deal for CSR communications. The social network brings CSR leaders closer,facilitates networking, as well as partnership creation, and dealmaking. Twitter gets the news and information out about CSR conferences out to a larger audience, as well as being the absolute best source of CSR news. CSR reports are always announced on Twitter and it is used as a CSR jobs recruitment platform too. It is also used to promote brands, customer service, or to announce new products and services, which all these link to CSR as well. This is all helping to create greater interest in the CSR body of knowledge. Ultimately, Twitter makes CSR info accessible to more people and it is changing the way people view it.
Bill Roth interviews Mike Dodge, President of Atomic Online, who discusses how to shape messaging to green women consumers vs. men. by Bill Roth, President, Northern California Community Technologies (NCCT), and the author of The Secret Green Sauce: Best Practices Used by Actual Companies Successfully Growing Green Revenues. Follow Bill on Twitter @earth2017. Connect with […]
Frank-Martin Belz and Ken Peattie examine the role that online and social media play in sustainability marketing, and how they allow direct interactions between companies and consumers.
In a recent interview, Annie Lesroart of eBay, shared with us how eBay implemented a fast, ambitious and effective strategy to go green. From forty employees, the program expanded to hundreds of thousands of eBay buyers and sellers (including people who don’t even work at eBay!) How did this happen? And how can it happen for you?
The American Institute of Architects is hosting its first Facebook design competition, challenging the next generation of designers and architects to step up and show the world what they can do to meet the 21st century’s pressing design needs.