Chris Jarvis | The Green Economy Post: Green Careers, Green Business, Sustainability

Four Steps to Go Green Like eBay – Starting With Employees

By cjarvis on July 15, 2010 2 Comments @RealizedWorth, Annie Lescroart, Best Employee Engagement Strategy, Bike to Work Week, business case, CA, Ceres eBay, Chris Jarvis, corporate responsibility, corporate social responsibility, corporate volunteering, e-recycling, e-waste, eBay, eBay Green Team, Employee Engagement Strategy, Employee Volunteer Programs, energy consumption, energy savings, EVP, Facebook, green, green building, Green Team, JustMeans Social Innovation Award, Net Metering bill, Realized Worth, San Jose, smart irrigation system, Social Media, solar panel, sustainable, twitter, Utah

Four Steps to Go Green Like eBay – Starting With Employees

In a recent interview, Annie Lesroart of eBay, shared with us how eBay implemented a fast, ambitious and effective strategy to go green. From forty employees, the program expanded to hundreds of thousands of eBay buyers and sellers (including people who don’t even work at eBay!) How did this happen? And how can it happen for you?

Make Your CSR Believable? How? Create and Leverage Social Capital

By cjarvis on November 11, 2009 1 Comment Allstate Insurance, and How To Win It Back, Blackberries, Blackberry, brand, Chris Jarvis, Christine Arena, corporate reputation, corporate social responsibility, corporate terrorist, corporate transparency, Creative Minds, CSR, CSR strategy, customers, Dennis Bruce, economic collapse, energy, ethical corporate citizens, Exxon Mobile, FBIC, green, Harvard Business School, Jeff Swartz, JustMeans, Monsanto, Realized Worth, responsible supply chains, RIM, Royal Bank, social capital, social concerns, stakeholders, sustainability message, Timberland, top three worst insurer, trust, Trust: Why Business Lost It, trustworthy, workplace

Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders and customers. It won’t work. Why? Because you don’t become trustworthy by asking people to trust you even more. Corporate social responsibility requires trust.