Workplace | The Green Economy Post: Green Careers, Green Business, Sustainability

Employee Engagement: Leading From The Top – Part I

By Kevin_Moss on March 28, 2010 Comments Off on Employee Engagement: Leading From The Top – Part I BSR, BSR 09, BT Americas, carbon emissions, Chevron, Christopher Corpuel, Climate Change, corporate responsibility, corporate social responsibility, CR, CSR, Deborah Fleischer, employee engagement, employees, engaging employees, Green IT survey, Hilton Hotels, Kevin Moss, leadership, output related targets, performance, philanthropy, Silvia Garrigo, stakeholder group, stakeholders, sustainability, sustainability theme, workplace

We should engage employees because they are a key stakeholder group. They have the primary impact on the performance of the company in any particular corporate responsibility pillar and they have an impact through their actions outside of the workplace. We will look at engaging at the leadership level and integrating sustainability with the business.

Employees Should Be Part of Any Green Solution

By Kevin_Moss on March 21, 2010 1 Comment Baxter, Brighter Planet, BT Americas, community relations, corporate responsibility value, CSR, customer relations, employee engagement, employees, environmental, environmental investments, environmental programs, innovation, Kevin Moss, lean energy program, McDonald's, National Environmental Education Foundation, NEEF, operational efficiency, recruitment, retraining, solar;, Supply Chain Management, sustainability, sustainability education, sustainability initiatives, workplace

There are a tremendous number of business benefits of environmental and sustainability education for employees, including: improved operational efficiency, strengthened customer and community relations, innovation, supply chain management, and increased employee recruitment and retention.

Make Your CSR Believable? How? Create and Leverage Social Capital

By cjarvis on November 11, 2009 1 Comment Allstate Insurance, and How To Win It Back, Blackberries, Blackberry, brand, Chris Jarvis, Christine Arena, corporate reputation, corporate social responsibility, corporate terrorist, corporate transparency, Creative Minds, CSR, CSR strategy, customers, Dennis Bruce, economic collapse, energy, ethical corporate citizens, Exxon Mobile, FBIC, green, Harvard Business School, Jeff Swartz, JustMeans, Monsanto, Realized Worth, responsible supply chains, RIM, Royal Bank, social capital, social concerns, stakeholders, sustainability message, Timberland, top three worst insurer, trust, Trust: Why Business Lost It, trustworthy, workplace

Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders and customers. It won’t work. Why? Because you don’t become trustworthy by asking people to trust you even more. Corporate social responsibility requires trust.