There are many and significant responsibility overlaps between the private sector and government. They include: how to assess whether a potential vendor is green; responding to the people or how the need for society to go green changes the marketplace;and understanding how an organization’s communications can have an impact on its image as a green organization.
Different stakeholder groups have different standards when it comes to CR. The same individual can have multiple stakeholder relationships with a single company on the same day. And apply different values to that one company, depending on the moment. If we could help stakeholders to see the inconsistencies in their own value judgments we would be making a start at closing that gap.
We should engage employees because they are a key stakeholder group. They have the primary impact on the performance of the company in any particular corporate responsibility pillar and they have an impact through their actions outside of the workplace. We will look at employee engagement by harnessing and building momentum, and integrating sustainability with the business.
We should engage employees because they are a key stakeholder group. They have the primary impact on the performance of the company in any particular corporate responsibility pillar and they have an impact through their actions outside of the workplace. We will look at engaging at the leadership level and integrating sustainability with the business.
There are a tremendous number of business benefits of environmental and sustainability education for employees, including: improved operational efficiency, strengthened customer and community relations, innovation, supply chain management, and increased employee recruitment and retention.
rebuilding trustIf we express our values through our community investment, then to substantiate our authenticity, we need to be consistent in applying those values to our core business.
The world of corporate communications is changing. With the tools afforded by the internet, and blogging especially, there is a great blurring of private citizen communications and corporate communications that I see will bring great value to corporations and to corporate responsibility.
“Metrics, metrics and more metrics. In many ways metrics drive the success of business. Multiple variables can be condensed to the common denominator of dollars and cents, pounds and pence. Many business failures could have been avoided for want of a business case. But, the specificity of metrics also allow us to persuade ourselves that there is more science and more certainty than there may really be and that we fully understand the complex interactions of the real world. There are solid business cases behind some of the most spectacular business failures – perhaps those where metrics were allowed to lead decisions rather than inform them.
