Twitter has done a great deal for CSR communications. The social network brings CSR leaders closer,facilitates networking, as well as partnership creation, and dealmaking. Twitter gets the news and information out about CSR conferences out to a larger audience, as well as being the absolute best source of CSR news. CSR reports are always announced on Twitter and it is used as a CSR jobs recruitment platform too. It is also used to promote brands, customer service, or to announce new products and services, which all these link to CSR as well. This is all helping to create greater interest in the CSR body of knowledge. Ultimately, Twitter makes CSR info accessible to more people and it is changing the way people view it.
Jacquie discusses the consumer revolution that is driving the phenomena of green marketing outlining six new rules being written by consumers for manufacturers and marketers. While in the past consumers bought solely on price, performance, and convenience, today they are increasingly making their purchasing decisions based on additional criteria such as how products are sourced, manufactured, packaged, disposed of – and even such social aspects as how factory and farm workers are treated – now all of these other factors also matter.
This is my fourth annual list of renewable energy and energy efficiency stocks since I began the series in January 2008, which I expect to outperform in 2011.
The implementation of de-risking by consumers (and potentially voters) is a growing force for restoring the economy, environment and jobs. There is emerging market research that point to consumers embracing de-risking as a key lifestyle component. And there is also growing business documentation that aligning with this de-risking trend affords an attractive revenue growth path for businesses offering de-risking solutions.
Elaine Cohen explores the changes that are taking place in sustainability report and makes an assessment on the implications of those changes on organization sustainability. She provides a list of characteristics of what she thinks are needed in an effective online sustainability report that is transparent, engages the reader, and opens up a dialogue.
As consumer expectations rise and trust in corporations decline, the need for ethical business practices is greater than ever. Yet in a recession, companies seeking to cut costs will likely postpone important CSR initiatives or cut spending in favor of core business initiatives. But it doesn’t have to be either-or. Companies that consider social and environmental initiatives as potential innovation platforms and brand builders — not expenses — will come out ahead.
SustainableBusiness.com recently announced its 2009 Sustainable Business 20 (SB20) List: The World’s Top Sustainable Stocks. The 8th Annual SB20 List consists of 20 public companies that are leading the way to a sustainable economy. The list is presented in the Progressive Investor newsletter, published by SustainableBusiness.com, which tracks and analyzes green stocks. To choose the 20 companies, SustainableBusiness.com works with a group of judges, who are among the most respected green stock analysts in the world. Judges select companies across the range of green business sectors – solar, wind, geothermal, smart grid, water, food, agriculture, green building and transport. In addition, over a third of the companies populating this year’s SB20 List are “Corporate Pioneers” – companies with conventional products and services that are greening their product lines.