CSR Strategy | The Green Economy Post: Green Careers, Green Business, Sustainability

Corporate Social Responsibility’s Seven Best Practices: Avoid Greenwashing Through Stakeholder Engagement

By Cecilia Lu on July 6, 2010 4 Comments brand, Cecilia Lu, Clorox Green Work, community involvement, Cone, consumers, corporate social responsibility, corporate social responsibillity, corporate strategy, cradle to cradle, CSR, CSR policy, CSR reporting, CSR strategy, environmental transparency, environmentally responsible, green, Green Business, Green Marketing, green strategy, greenwashing, Kiwano Marketing, life cycle assessment, Lifecycle Assessment, McDonald, Method, Perry Goldschein, product design, SDialogue, Seventh Generation, Sierra Club, SMS, social responsibility, socially responsible, sofia ribeiro, stakeholder engagement, stakeholders, sustainability branding, sustainability communications, sustainability issues mapping, Sustainability Management Systems, sustainability reporting, Sustainable Brands 2010, sustainable transparency, transparency, trust

A look at the seven best practices in corporate social responsibility (CSR). They include: setting measurable goals, stakeholder engagement,sustainability issues mapping, sustainability management systems (SMS), lifecycle assessment,sustainability/CSR reporting, and sustainability branding.

Using Community Involvement as Part of Your Green Marketing and CSR Strategy

By Sofia_Ribeiro on March 29, 2010 2 Comments bottom line, brand image, Cone Inc, cooperation.local communities, CSR, CSR strategy, customer loyalty, environment, environmental commitment, environmentally responsible, good cause, Green Marketing, increased productivity, Kiwano Marketing, life cycle, Marketing Journal, marketing strategies, Millennial Cause Study, morale, operational efficiency, profit, reputation, retain employees, RFP, socially responsible, sofia ribeiro, word-of-mouth

Community involvement has a number of benefits for businesses implementing green marketing and corporate social responsibility programs. They include: preferential government and regulatory treatment; enhanced reputation and brand image in that community; increased profit and customer loyalty;creates new business opportunities;increased ability to attract and retain employees; increased ability to attract and retain employees; innovation in market through cooperation with local communities; and innovation in market through cooperation with local communities.

What Do Successful Corporate Sustainability Programs Have in Common?

By Aysu Katun on February 24, 2010 4 Comments 3Rs, A.T. Kearney, CA, Center for Business Excellence (CBE), Clint Wheelock, corporate sustainability programs, Crowe Horwath LLP, CSR, CSR strategy, Farmer School of Business, Miami University, Pike Research, Research In Motion, Shaw Industries Group, sustainability, sustainability committee, Sustainability goal, sustainability strategy, The McKinsey Quarterly, triple bottom line

According to the white paper, “Developing a Sustainability Strategy”, published by Pike Research, successful corporate sustainability programs share a common foundation and are supported by three key pillars: executive buy-in from the start, creation of an effective sustainability committee, and the establishment of clear and measurable sustainability goals.

The 3 Basic Steps To Create Trust Through Corporate Social Responsibility (Part 3 of 3)

By cjarvis on November 18, 2009 2 Comments “Building Trust in Corporate Responsibility” CSR is all about stakeholder, awareness, believability, cause-marketing, common good, Community Ambassador, corporate self-regulation, corporate social responsibility, CSR, CSR followers, CSR message, CSR programs, CSR reports, CSR strategy, customers, Dirk Matten), employee volunteering, Employee Volunteering and Social Capital: Contributions to Corporate Social Responsibility, employees, environment, ethical, ethical standards, EVP, future proofing, interactive, intrinsic trust, Jeremy Moon, Jonathan Ballantine notes in his article, Judy N. Muthuri, marketing, promotional campaigns, social capital, Social marketing, Social Media, social media platform, socially responsible company, stakeholders, sustainabilityforum.com, trust, trust capital, trustworthy, twitter, two-way communication, Wal-Mart

If business wants to regain the public’s trust, they’re going to have to be trustworthy, and employees are the key. Here are three basic steps to engage your employees, build social capital, and win stakeholder trust.

Make Your CSR Believable? How? Create and Leverage Social Capital

By cjarvis on November 11, 2009 1 Comment Allstate Insurance, and How To Win It Back, Blackberries, Blackberry, brand, Chris Jarvis, Christine Arena, corporate reputation, corporate social responsibility, corporate terrorist, corporate transparency, Creative Minds, CSR, CSR strategy, customers, Dennis Bruce, economic collapse, energy, ethical corporate citizens, Exxon Mobile, FBIC, green, Harvard Business School, Jeff Swartz, JustMeans, Monsanto, Realized Worth, responsible supply chains, RIM, Royal Bank, social capital, social concerns, stakeholders, sustainability message, Timberland, top three worst insurer, trust, Trust: Why Business Lost It, trustworthy, workplace

Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders and customers. It won’t work. Why? Because you don’t become trustworthy by asking people to trust you even more. Corporate social responsibility requires trust.

Trust: Why Business Lost It, And How To Win It Back (Part 1 of 3)

By cjarvis on November 3, 2009 3 Comments Advertising Age, BBMG, big business, blog, capitalism, carbon outputs, CEOs, Charles Handy, community engagement, Consumer Confidence Index, consumers, corporate citizenship, corporate social responsibility, CSR, CSR follower, CSR message, CSR strategy, distrust, eco-friendly products, energy consumption, ethical management, Exxon Mobile, Facebook, food, free-market economy, General Electric, GM, good corporate citizens, green, greenwashing, Intel, Jack Neff, Kazuo Inamori, KYO, Kyocera, lack of trust, leverage social capital, LinkedIn, McDonald’s, Ning, packaging, PricewaterhouseCoopers, restoring trus, Shell, Social Media, social media platform, stakeholders, supply chain, sustainable, trust, trust quotient, twitter, Wal-Mart, waste

There is a serious lack of trust among consumers these days. Citizens of every country are eying large national and multi-national corporations with a narrowed, suspicious gaze. Questions are being asked. Answers demanded. With taxpayers around the world bailing out stupendous failures in the financial, housing, and insurance sectors, there is more than a lack of consumer confidence affecting the market. Frankly, we’re over it. We just don’t trust big business anymore. This is actually nothing new. But the uniform opinion of distrust, leveraged by the social media tools of Twitter, Facebook, LinkedIn, Ning sites, and blogging seems to have brought us to a tipping point.

Free Checklist Helps HR Professionals Integrate CSR

By Tracey de Morsella on June 11, 2009 Comments Off on Free Checklist Helps HR Professionals Integrate CSR business case for CSR integration, change management process, Coro Strandberg, corporate social responsibility, CSR, CSR performance, CSR strategy, embedding CSR, embedding sustainability, employee commitment, employee morale, HR departments, human resources, productivity, stakeholders, Strandberg Consulting

Coro Strandberg, Principal of Strandberg Consulting, has introduced the Corporate Social Responsibility and Human Resource Management Checklist that identifies ten steps HR professionals can follow to support the integration of CSR into their organization’s business strategy and operations. A companion document, The Role of Human Resource Management in Corporate Social Responsibility: Issue Brief and Roadmap, provides a how-to guide including practical business-based examples and a business case for CSR integration.