Profit | The Green Economy Post: Green Careers, Green Business, Sustainability

Using Community Involvement as Part of Your Green Marketing and CSR Strategy

By Sofia_Ribeiro on March 29, 2010 2 Comments bottom line, brand image, Cone Inc, cooperation.local communities, CSR, CSR strategy, customer loyalty, environment, environmental commitment, environmentally responsible, good cause, Green Marketing, increased productivity, Kiwano Marketing, life cycle, Marketing Journal, marketing strategies, Millennial Cause Study, morale, operational efficiency, profit, reputation, retain employees, RFP, socially responsible, sofia ribeiro, word-of-mouth

Community involvement has a number of benefits for businesses implementing green marketing and corporate social responsibility programs. They include: preferential government and regulatory treatment; enhanced reputation and brand image in that community; increased profit and customer loyalty;creates new business opportunities;increased ability to attract and retain employees; increased ability to attract and retain employees; innovation in market through cooperation with local communities; and innovation in market through cooperation with local communities.

Executives Have Doubts About Profitability of Sustainability in The Short-Term

By Nicholas Varilone on March 3, 2010 7 Comments corporate social responsibility, Economist, Economist Intelligence Unit, employee engagement, energy efficiency, Nicholas Varilone, profit, supply chain, supply chain relationships, sustainability, sustainable business practices, sustainable goals, The Economist, The Economist Intelligence Unit

The Economist Intelligence Unit Survey finds mixed results in a poll of 202 executives in the financial and corporate social responsibility sectors. Many executives believe that sustainability practices will have a significant effect on their company’s bottom line in the long run. However, short term results are less optimistic. Executives report the main roadblocks to sustainable practices as the lack of participation in reporting firms, as well as low cash incentives.