Using Community Involvement as Part of Your Green Marketing and CSR Strategy

Using Community Involvement as Part of Your Green Marketing and CSR Strategy

Community involvement has a number of benefits for businesses implementing green marketing and corporate social responsibility programs. They include: preferential government and regulatory treatment; enhanced reputation and brand image in that community; increased profit and customer loyalty;creates new business opportunities;increased ability to attract and retain employees; increased ability to attract and retain employees; innovation in market through cooperation with local communities; and innovation in market through cooperation with local communities.

New York State Offshore Wind Request For Proposals

New York State Offshore Wind Request For Proposals

The New York Power Authority (NYPA) released a request for proposals (RFP) for the development of offshore wind power projects in the New York State waters of Lake Erie and Lake Ontario. by Chris de Morsella, Green Economy Post In order to begin reducing New York State’s dependence on fossil fuel for electric generation and […]

A Day in The Life of a Chief Sustainability Officer

The following is an account of one day on the job with Kathrin Winkler. She is Sr. Director and Chief Sustainability Officer at EMC Corporation, where she has a history of taking on entirely new roles in which she has to fill in the interstices between more traditional functions. She took on the full-time sustainability position in July of 2008.

The City of Palo Alto Issues Renewable Energy Request For Proposal (RFP)

Palo Alto, a chartered city located in Silicon Valley in the San Francisco Bay Area in northern California has put out a Request for Proposal (RFP), seeking proposals to provide electric power generated by renewable resources. The city is seeking contracts for power for terms ranging from five years to 30 years from eligible renewable resources.