There is a serious lack of trust among consumers these days. Citizens of every country are eying large national and multi-national corporations with a narrowed, suspicious gaze. Questions are being asked. Answers demanded. With taxpayers around the world bailing out stupendous failures in the financial, housing, and insurance sectors, there is more than a lack of consumer confidence affecting the market. Frankly, we’re over it. We just don’t trust big business anymore. This is actually nothing new. But the uniform opinion of distrust, leveraged by the social media tools of Twitter, Facebook, LinkedIn, Ning sites, and blogging seems to have brought us to a tipping point.
Last week, at the National Clean Energy Summit 2.0 in Las Vegas, Energy Secretary Chu called for a revolution, “a second industrial revolution.” The first industrial revolution came with a “carbon dioxide cost” but “in the next industrial revolution, we must develop technologies that will enable us to get the energy the world needs to grow and prosper but “essentially reducing and eliminating the carbon dioxide,” he said. Chu said the United States has the greatest research and development centers in the world in universities, national labs and the private sector. “Once we get this great invention machine geared and going we’d be invincible. But the only trouble is, let’s get it going.”
