Environmental Commitment | The Green Economy Post: Green Careers, Green Business, Sustainability

The Emerging Sustainable Stock Market

By Bill Roth on April 19, 2010 18 Comments America, Apple, biofuels, business best practices, consumer marketing, EARTH 2017, emissions, energy efficiency, environmental commitment, Federal Reserve, fuel efficiency, HP, hybrid, iTunes, labor costs, local jobs, manufacturing, nuclear power plants, smart cars, smart companies, smart energy economy, stock investor, sustainable revenues

In this uncertain and unsustainable investment market, companies that build “smart answers” and offer consumers “cost less, mean more” solutions are poised to offer investors the best growth of their investment valuation. “Smart companies” will grow sustainable revenues as they succeed in integrating technology, best practices, customer expectations and sound business values. American investors should look for companies that are aligned with these three growing trends: the return of manufacturing to the U.S., creation of local economies, and generation and/or use of smart energy systems.

Using Community Involvement as Part of Your Green Marketing and CSR Strategy

By Sofia_Ribeiro on March 29, 2010 2 Comments bottom line, brand image, Cone Inc, cooperation.local communities, CSR, CSR strategy, customer loyalty, environment, environmental commitment, environmentally responsible, good cause, Green Marketing, increased productivity, Kiwano Marketing, life cycle, Marketing Journal, marketing strategies, Millennial Cause Study, morale, operational efficiency, profit, reputation, retain employees, RFP, socially responsible, sofia ribeiro, word-of-mouth

Community involvement has a number of benefits for businesses implementing green marketing and corporate social responsibility programs. They include: preferential government and regulatory treatment; enhanced reputation and brand image in that community; increased profit and customer loyalty;creates new business opportunities;increased ability to attract and retain employees; increased ability to attract and retain employees; innovation in market through cooperation with local communities; and innovation in market through cooperation with local communities.