How to Use Social Media for Better Corporate Social Responsibility
As corporate social responsibility and social media collide, David Connor examines the outcome – and provides tips on getting the most from CSR via social media.
How Sustainable is “Green Building”?
While the terms green and sustainable are often used interchangeably, not all green building techniques are sustainable. Green building encourages the reduction of harmful impacts that buildings have on the environment and their occupants while focusing on environmental sustainability, but does not necessitate truly sustainable practices. While sustainable strategies stipulate the conservation, or preservation, of resources and require the reconciliation of all economic, social, and environmental demands.
There is a need for the establishment of a framework that encourages economic, social, and environmental sustainability for green buildings.
Corporate Social Responsibility’s Seven Best Practices: Avoid Greenwashing Through Stakeholder Engagement
A look at the seven best practices in corporate social responsibility (CSR). They include: setting measurable goals, stakeholder engagement,sustainability issues mapping, sustainability management systems (SMS), lifecycle assessment,sustainability/CSR reporting, and sustainability branding.
Using Community Involvement as Part of Your Green Marketing and CSR Strategy
Community involvement has a number of benefits for businesses implementing green marketing and corporate social responsibility programs. They include: preferential government and regulatory treatment; enhanced reputation and brand image in that community; increased profit and customer loyalty;creates new business opportunities;increased ability to attract and retain employees; increased ability to attract and retain employees; innovation in market through cooperation with local communities; and innovation in market through cooperation with local communities.
Your Green Careers Questions Answered by an Expert Next Tuesday
Join us on March 23, when author and green career expert Carol McClelland comes to Green Economy Post to answer your green career questions. She will be available all day to answer your questions and to help you figure out how to advance your green career.
Green Marketing Best Practices Shared by Executives
High-profile leaders gathered to discuss opportunities in the world of environmental capital at the Eco:nomics Conference, and the identify what the best practices where when applying green marketing. The include: looking for the “low-hanging fruit” for quicker ROI, giving customers reasons to adopt environmentally responsible behaviors, making the message personal by explaining how a consumer’s purchase has direct environmental results, and avoiding a hard sell on environmental benefits.
What Makes Europe Greener than the U.S.?
The average American produces three times the amount of CO2 emissions as a person in France. A U.S. journalist now living in Europe explains how she learned to love her clothesline and sweating in summer.
CleanTech Comes of Age – CleanTech Investments Have Reached Record Levels
The report, entitled “Cleantech Comes of Age,” discusses the trends in clean technology from the impact of oil prices to the M&A market and includes data from the MoneyTree Report, a quarterly survey that tracks cash-for-equity investments by the professional venture capital community in private emerging companies in the United States.The increased venture capital investment into the Cleantech sector can be directly associated with the growing concerns about the environment, energy costs and security. Despite signs of a weakening economy, the high investment level and intensified adoption rate of technologies in this sector validates the expected growth predicted by industry experts.
Call for Papers: Academy of Management Special Issue and Workshop – Strategic Corporate Social Responsibility and Environmental Sustainability
The Academy of Management Review is issuing a call for papers for a Special Issue and Workshop on Strategic Corporate Social Responsibility and Environmental Sustainability. Two key research questions are: (1) how can social and environmental responsibility be implemented more effectively through integrated market and non-market strategies? and (2) how can the various business sub-disciplines (e.g., human resource management, management information systems, organizational behavior, marketing, and accounting) contribute to our understanding of the determinants of superior financial, social, and environmental performance? This special issue will promote the concept of theoretical metatriangulation, as expressed in previous articles on theory building in the Academy of Management Review. Contributions from strategic management, organizational behavior, human resource management, organizational theory, economics, political science, sociology, moral philosophy, and other disciplines are encouraged.
