Green Marketing Best Practices Shared by Executives

Green Marketing Best Practices Shared by Executives

High-profile leaders gathered to discuss opportunities in the world of environmental capital at the Eco:nomics Conference, and the identify what the best practices where when applying green marketing. The include: looking for the “low-hanging fruit” for quicker ROI, giving customers reasons to adopt environmentally responsible behaviors, making the message personal by explaining how a consumer’s purchase has direct environmental results, and avoiding a hard sell on environmental benefits.

New York State Offshore Wind Request For Proposals

New York State Offshore Wind Request For Proposals

The New York Power Authority (NYPA) released a request for proposals (RFP) for the development of offshore wind power projects in the New York State waters of Lake Erie and Lake Ontario. by Chris de Morsella, Green Economy Post In order to begin reducing New York State’s dependence on fossil fuel for electric generation and […]