Getting beneath consumer segmentation and identifying attitudes and values that impact green consumer behavior
High-profile leaders gathered to discuss opportunities in the world of environmental capital at the Eco:nomics Conference, and the identify what the best practices where when applying green marketing. The include: looking for the “low-hanging fruit” for quicker ROI, giving customers reasons to adopt environmentally responsible behaviors, making the message personal by explaining how a consumer’s purchase has direct environmental results, and avoiding a hard sell on environmental benefits.
With experts predicting a jobless recovery, there is one hopeful statistic emerging that is contradicting that prediction. According to The National Governors Association Center for Best Practices (NGA), every state is seeing growth in at least one green industry segment. In most instances, this business growth stems from existing strengths in the state. As part of an effort to help states continue to grow these industries, the NGA Center has created a series of reports analyzing emerging “green” economies in each state in terms of the scope of green business activity reveals areas of comparative advantage, promising areas for workforce development and opportunities for building partnerships within and across green industry segments. It is intended that this information be used to help states analyze their current efforts and form strategies to grow green economies.
I’ve noticed that most people tend to have a narrow view of green jobs, usually based on what industries or occupations they’re most familiar with. Few people have an inclusive view of green jobs. It reminds me of the story about the blind men who each feel a part of an elephant and then come to believe that they know what an elephant is. But, of course, their interpretations are all limited by not being able to see or feel all the parts of the elephant. Our interpretations and definitions of green jobs seem to have those same limitations.
GREEN CAREER PERSPECTIVES: Non-Technical Green Careers, Get a Green Job with Networking; Resume Strategies, Penetrating The Green Job Market
The following green career strategies and perspectives that I found around the web. If you have a green career strategy or perspective that you would like to share, do not hesitate to contact us. Amie Vaccaro, editor of the blog, Ecofrenzy, has created a list of 15 ways to find your green dream job using networking. Carolyn at Bright Green Talent has posted an informative three-part Resume Boot Camp for student and Grads seeking a green career. Carol McClelland explains that most of the jobs within the green economy have the same job titles they have in the traditional economy. She lists several ways you can see yourself fitting into in the green economy and provide a few strategies to use to map your way into the green economy. GreenBiz.com recently talked two career experts to get their advice on entering the green job market and asked if they had special tips for experienced workers who are looking for new opportunities following layoffs.