High-profile leaders gathered to discuss opportunities in the world of environmental capital at the Eco:nomics Conference, and the identify what the best practices where when applying green marketing. The include: looking for the “low-hanging fruit” for quicker ROI, giving customers reasons to adopt environmentally responsible behaviors, making the message personal by explaining how a consumer’s purchase has direct environmental results, and avoiding a hard sell on environmental benefits.
The second Renewable Energy Finance Forum – West (REFF-West), will take place in San Francisco on September 29-30, 2009. It builds on the success of both REFF-Wall St and the inaugural REFF-West, which took place in Seattle in October 2008.
The conference focuses on finance and investment for clean energy technologies, with a particular emphasis on the Western US, and covers both large scale projects and the development and commercialization of new technologies. REFF-West is targeted at a senior level audience including investors, financiers, project developers and clean technology companies. Conference sessions will examine opportunities in a range of cleantech markets.