Nathan Schock summarizes a preentation on clean energy communications made that the recent American Council on Renewable Energy (ACORE) Phase II of Renewable Energy in America National Policy Forum, in which the presenter, Professor Edward Maibach, explains that renewable energy communicators are not doing a very good job because they are not engaging the public, and not creating messages that resonate broadly.
All during this month we have been spotlighting the achievements of women in green careers. So far, we have profiled 29 women who are excelling in solar and wind power, sustainability, and conservation. Today, we are showcasing women who have found success in the cleantech sector in the United States. While men dominate in pretty […]
The second Renewable Energy Finance Forum – West (REFF-West), will take place in San Francisco on September 29-30, 2009. It builds on the success of both REFF-Wall St and the inaugural REFF-West, which took place in Seattle in October 2008.
The conference focuses on finance and investment for clean energy technologies, with a particular emphasis on the Western US, and covers both large scale projects and the development and commercialization of new technologies. REFF-West is targeted at a senior level audience including investors, financiers, project developers and clean technology companies. Conference sessions will examine opportunities in a range of cleantech markets.
In these challenging economic times, with seemingly thousands of unemployed or underemployed professionals available as candidates, you might think that renewable energy and clean tech leaders would be having a field day attracting and choosing leadership and professional candidates at will. But while many talented professionals from all walks of life are interested in landing a role in the clean tech industry, firms need to be sure that they select the right people for the job. Attracting the right talent to an organization is considered half art, half science and it is accomplished with a lot of hard work and occasionally a bit of luck and good fortune. And one way to help firms get out there is through positive press announcements and employment branding activities.