Green Marketing Best Practices Shared by Executives

By Sofia_Ribeiro on March 11, 2010 3 Comments California, emissions, energy efficiency, environmental benefits, Environmental Capital, environmentally responsible, GE, government policy, green industry, Green Marketing, local communities, Power Purchase Agreement, PPA, productivity, RecycleBank, reducing environmental impacts, ROI, Santa Barbara, stakeholders, The Climate Group, The Eco:nomics Conference, value proposition, Wall Street Journal, Walt Disney, Yale

High-profile leaders gathered to discuss opportunities in the world of environmental capital at the Eco:nomics Conference, and the identify what the best practices where when applying green marketing. The include: looking for the “low-hanging fruit” for quicker ROI, giving customers reasons to adopt environmentally responsible behaviors, making the message personal by explaining how a consumer’s purchase has direct environmental results, and avoiding a hard sell on environmental benefits.