Value Proposition | The Green Economy Post: Green Careers, Green Business, Sustainability

Green Marketing Not Over, Just Misdirected

By carolyn_parrs on May 24, 2011 5 Comments Carolyn Parrs, green consumers, green marketing is over, green marking, green messaging, green washing, GreenBiz.com, Irv Weinberg, Joel Makower, Kimberly-Clark, Nissan Leaf, polar bear, value proposition, Whole Foods

This post rebuts the assertion made by Joel Makower that Green Marketing is dead or over. It suggests that green is not being marketed in the best manner; making the point that companies seeking to market their green products and services should focus on selling their products instead of making the consumer feel like their purchases is a cause, charity, public service or a sacrifice that they they need to make.

Green Marketing Best Practices Shared by Executives

By Sofia_Ribeiro on March 11, 2010 3 Comments California, emissions, energy efficiency, environmental benefits, Environmental Capital, environmentally responsible, GE, government policy, green industry, Green Marketing, local communities, Power Purchase Agreement, PPA, productivity, RecycleBank, reducing environmental impacts, ROI, Santa Barbara, stakeholders, The Climate Group, The Eco:nomics Conference, value proposition, Wall Street Journal, Walt Disney, Yale

High-profile leaders gathered to discuss opportunities in the world of environmental capital at the Eco:nomics Conference, and the identify what the best practices where when applying green marketing. The include: looking for the “low-hanging fruit” for quicker ROI, giving customers reasons to adopt environmentally responsible behaviors, making the message personal by explaining how a consumer’s purchase has direct environmental results, and avoiding a hard sell on environmental benefits.