Joel Makower | The Green Economy Post: Green Careers, Green Business, Sustainability

Green Marketing Not Over, Just Misdirected

By carolyn_parrs on May 24, 2011 5 Comments Carolyn Parrs, green consumers, green marketing is over, green marking, green messaging, green washing, GreenBiz.com, Irv Weinberg, Joel Makower, Kimberly-Clark, Nissan Leaf, polar bear, value proposition, Whole Foods

This post rebuts the assertion made by Joel Makower that Green Marketing is dead or over. It suggests that green is not being marketed in the best manner; making the point that companies seeking to market their green products and services should focus on selling their products instead of making the consumer feel like their purchases is a cause, charity, public service or a sacrifice that they they need to make.

What Twitter Does for Corporate Social Responsibility

By Elaine_Cohen on March 29, 2011 1 Comment @2Sustain, @adamwerbach, @ceresnews, @christinearena, @dstangis, @fadig, @GreenEconPost, @GRI_Secretariat, @iGiveTwice, @JeffHollender, @KevinIMoss, @NoreenaHertz, @RayCAnderson, @richardbranson, @RosabethKanter, @Timberland_Jeff, Adam Werbach, Aramex, BeyondBusiness, BT, Campbell Soup, Ceres, Christine Arena, Cindy Mehallow, corporate responsibility, corporate social responsibility, CSR, CSR communications, CSR for HR, CSR jobs, CSR reporting, CSRwire, Dave Stangis, DevelopmentCrossing, Elaine Cohen, employee engagement, Facebook, Fadi Ghandour, FedEx, GRI, HP, Intel, Interface, Jeff Hollender, Jeff Swartz, Joel Makower, JustMeans, Kevin Moss, LinkedIn, linkedin conversation, Makower, Microsoft, Noreena Hertz, PSEG, Ray Anderson, Richard Branson, Rosabeth Kanter, Seventh Generation, Sherie Winston, sustainability, Timberland, tweets, twitter

Twitter has done a great deal for CSR communications. The social network brings CSR leaders closer,facilitates networking, as well as partnership creation, and dealmaking. Twitter gets the news and information out about CSR conferences out to a larger audience, as well as being the absolute best source of CSR news. CSR reports are always announced on Twitter and it is used as a CSR jobs recruitment platform too. It is also used to promote brands, customer service, or to announce new products and services, which all these link to CSR as well. This is all helping to create greater interest in the CSR body of knowledge. Ultimately, Twitter makes CSR info accessible to more people and it is changing the way people view it.

Choose the Right Flavor: Ice-Cream, Sustainability & Business Innovation

By Dave Meyer on August 4, 2010 3 Comments 7-P, assurance systems, community based giving programs, continual improvement, EMS, end state, environment, environmental footprint, environmental management systems, green, ice cream, innovation, ISO 14001-based Environmental Management System, Japan, Joel Makower, Jonathan Scott, lean, locally sourced materials, Makower, organics, people, performance measurement system, process, product, Quality Management Systems, real-time measurement, resource consumption, Six Sigma, soft serve, stakeholder, sustainability, sustainability program development, system, The Sustainable Business, The Toyota Way, transparent public disclosure, triple bottom line

The keys to unlocking value through implementing sustainability initiatives require positioning through: identifying marketplace trends that reward innovation toward sustainability; optimizing the linkage between sustainability, environmental and business objectives; creating a systematic process and internal champions that can drive the system from the inside out; establishing a manageable performance measurement system that demonstrates ‘triple bottom line’ results; and building assurance systems for compliance and credible and transparent public disclosure.

Who Tops Newsweek’s First Annual Green Rankings?

By Tracey de Morsella on September 21, 2009 1 Comment Agilent, Allegheny Energy, Ameren, American Electric Power, Applied Materials, Baxter, Bristol-Myers Squibb Company, Bunge, Business Ethics Magazine, Carbon Disclosure Project, Climate Center, Climate Change, Climate Counts, Coca-Cola, ConAgra Foods, Conference Board, Consol Energy, corporate social responsibility officers, CorporateRegister.com, CSR, Dan Esty, David Vidal, Dell, EIS, emissions, energy, environmental footprin, environmental footprint, Environmental groups, ENVIRONMENTAL IMPACT SCORE, environmental impacts, environmental policies, FirstEnergy, GHGs, GREEN POLICIES SCORE, GREEN SCORE, greenbiz, greenest companies in America, greenhouse gas emissions, greenhouse gases, Hewlett-Packard, Hewlett-Packard Company, IBM, Intel Corporation, ITT, Joel Makower, John Steelman, Johnson & Johnson, KLD, KLD Research and Analytics, Kohl's, Marathon Oil, Marjorie Kelly, National Resource Defense Council, natural resources, Newsweek, Newsweek Green Rankings, NIKE, NRG Energy, Peabody Energy, PG&E, Praxair, regulatory compliance, REPUTATION SCORE, Southern, Starbucks, State Street, State Street Corporation, Tellus Institute, toxic waste emissions, Trucost, United Technologies, utility, Wells Fargo, Yale University, Z-scores

Today, Newsweek launched a ranking of the greenest companies in America in its current issue and Hewlett-Packard took top honors. The Newsweek Green Rankings is the first-ever report based on companies’ actual environmental footprint, policies and practices. The twelve-page report in the September 28 issue, features a green ranking of America’s 500 largest publicly-traded companies as measured by revenue, market capitalization and number of employees. On Newsweek.com, users can search and sort the data in several ways, analyze the detailed methodology of the study and submit and review comments.