Twitter has done a great deal for CSR communications. The social network brings CSR leaders closer,facilitates networking, as well as partnership creation, and dealmaking. Twitter gets the news and information out about CSR conferences out to a larger audience, as well as being the absolute best source of CSR news. CSR reports are always announced on Twitter and it is used as a CSR jobs recruitment platform too. It is also used to promote brands, customer service, or to announce new products and services, which all these link to CSR as well. This is all helping to create greater interest in the CSR body of knowledge. Ultimately, Twitter makes CSR info accessible to more people and it is changing the way people view it.
The keys to unlocking value through implementing sustainability initiatives require positioning through: identifying marketplace trends that reward innovation toward sustainability; optimizing the linkage between sustainability, environmental and business objectives; creating a systematic process and internal champions that can drive the system from the inside out; establishing a manageable performance measurement system that demonstrates ‘triple bottom line’ results; and building assurance systems for compliance and credible and transparent public disclosure.
