The recyclable plastic bags you get at the green grocer are not biodegradable. But product life-cycle assessments, which are about to become more prominent in the marketplace, fail to consider whether those bags will break down in landfills or just end up as litter.
Consumers’ growing interest in environmental sustainability has prompted companies to launching major ad campaigns touting their green credential, often with misleading claims. Enterprise Carbon Accounting (ECA) software can have the infrastructure necessary to hold greenwashers accountable.
The keys to unlocking value through implementing sustainability initiatives require positioning through: identifying marketplace trends that reward innovation toward sustainability; optimizing the linkage between sustainability, environmental and business objectives; creating a systematic process and internal champions that can drive the system from the inside out; establishing a manageable performance measurement system that demonstrates ‘triple bottom line’ results; and building assurance systems for compliance and credible and transparent public disclosure.
Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens. The standard for CSR is being redefined and is evolving as a driver of innovation. The bottom line is now three-fold, and is centered around people, planet, and profit. As business leaders strive to build more sustainable and socially responsible entities, formal social media strategies are becoming paramount.
There is an increasing emphasis of supply chain management in creating the proper ingredients of a successful business strategy. The concept of a Green Supply Chain is gaining interest among operations practitioners as a sustainable and profitable undertaking. A Green Supply Chain can be thought of as a supply chain that has integrated environmental thinking into core operations from material sourcing through product design, manufacturing, distribution, delivery, and end-of-life recycling.
Today, Newsweek launched a ranking of the greenest companies in America in its current issue and Hewlett-Packard took top honors. The Newsweek Green Rankings is the first-ever report based on companies’ actual environmental footprint, policies and practices. The twelve-page report in the September 28 issue, features a green ranking of America’s 500 largest publicly-traded companies as measured by revenue, market capitalization and number of employees. On Newsweek.com, users can search and sort the data in several ways, analyze the detailed methodology of the study and submit and review comments.
Green roofs, green walls, green parking lots, shade trees, the greening of urban spaces in general, the restoration of urban waterways, wetlands and the re-greening of brownfield areas; can all be thought of as different techniques to nurture a green living skin over regions of urban development. While there are many important differences between each of these separate techniques as well as their underlying technologies they all share a common overarching goal of bringing an analog of the natural living green skin that characterizes the natural landscape back into our urban areas. They all promote the restoration and re-integration of these heavily populated areas back into the surrounding natural environment.
You would have to have had your head stuck in the sand to not be aware of the intense interest that the environment holds in today’s political and social debates. While candidates of all generations have begun evaluating potential employers based on their “greenness,” few in recruiting have leveraged this hot topic in recruitment communications and activities. For some unaccountable reason, recruiting managers and leaders almost universally fail to implement a process that regularly discovers “job switch” decision criteria used by the best and brightest, and this latest oversight is nothing more than history repeating itself once again.
