Consumers’ growing interest in environmental sustainability has prompted companies to launching major ad campaigns touting their green credential, often with misleading claims. Enterprise Carbon Accounting (ECA) software can have the infrastructure necessary to hold greenwashers accountable.
In recent years there has been a ‘boom’ in the availability of online carbon emission calculation tools. It seems as though every company with the slightest interest in the area is offering assistance on both commercial and personal levels. This do-it-yourself approach offers pros and cons, opportunities and problems. Are these tools reliable? Do they do what they say they do or are they simply a way to appear green whilst actually doing very little? This article seeks to explain the issues surrounding this type of emissions calculation and answer these important questions.
