The Environmental Leader has recently released what is already one of the most relevant green marketing studies ever made. Green Marketing: What Works, What Doesn’t takes a critical look at green marketing and digs up eye-opening information such as the green marketing effects on product pricing, what media are most used in green marketing campaigns, and which of these are most effective.
In recent years there has been a ‘boom’ in the availability of online carbon emission calculation tools. It seems as though every company with the slightest interest in the area is offering assistance on both commercial and personal levels. This do-it-yourself approach offers pros and cons, opportunities and problems. Are these tools reliable? Do they do what they say they do or are they simply a way to appear green whilst actually doing very little? This article seeks to explain the issues surrounding this type of emissions calculation and answer these important questions.
