In this post, Paul outlines five critical steps an organization needs to take in order to be successful in promoting sustainability until it becomes integrated into every level, process, and function within the organization.
Consumers’ growing interest in environmental sustainability has prompted companies to launching major ad campaigns touting their green credential, often with misleading claims. Enterprise Carbon Accounting (ECA) software can have the infrastructure necessary to hold greenwashers accountable.
Were you unable to attend Sustainable Brands 10? Do the next best thing; read our SB ‘10 news round-up of posts from around the Web. Help us keep this compilation up-to-date. If you have a new post on the Sustainable Brands ’10 Conference, or we missed your post, drop us a line, so we can include it. We will continue to to provide daily post-SB ’10 coverage in the coming days. See a preview of that coverage at the bottom of this post.
As consumer expectations rise and trust in corporations decline, the need for ethical business practices is greater than ever. Yet in a recession, companies seeking to cut costs will likely postpone important CSR initiatives or cut spending in favor of core business initiatives. But it doesn’t have to be either-or. Companies that consider social and environmental initiatives as potential innovation platforms and brand builders — not expenses — will come out ahead.
They say the best way to beat your adversaries is to get to know them. CSR reports have many adversaries. In an attempt to get to know them, and understand how to better position the valuable process of CSR reporting, here is a list of useful applications of CSR reports which I imagine reporting adversaries could have generated.
Grassroots Environmental Education recently launched a new web portal called, “HowGreenIsMyTown.org (HGIMT ), which is designed to provide local citizens and decision makers the tools they need to bring about meaningful and lasting environmental change in their communities. The 200-plus page online initiative draws together resources from government agencies and non-profits across America to address the issues of climate change, sustainability and environmental health in one web site.
