Don’t Cut CSR Spending: Reallocate to Build Your Brand

Don’t Cut CSR Spending: Reallocate to Build Your Brand

As consumer expectations rise and trust in corporations decline, the need for ethical business practices is greater than ever. Yet in a recession, companies seeking to cut costs will likely postpone important CSR initiatives or cut spending in favor of core business initiatives. But it doesn’t have to be either-or. Companies that consider social and environmental initiatives as potential innovation platforms and brand builders — not expenses — will come out ahead.

Interview Series: Transition to a Clean / Green Career #1: From Telecom to Solar

Guest Post by Jennifer Massie, founder of Massie Group, a recruiting consulting firm I have decided to conduct a series of interviews with people who have made a career transition to the clean/green sector.  This could include any type of business related to renewable energy, energy efficiency, sustainable business, etc. I am finding more and […]

Making a Career Transition from Tech to CleanTech

The desire to make the career transition from IT to cleantech is an extremely popular one. The reasons are fairly obvious. After 30 years of tremendous innovation and high growth, there appears to be less opportunity than there once was. Whereas cleantech seems to be a area open to new out-of-the box thinking and has a landscape of great opportunity. This is the time when you can really make your mark and IT professionals seeking to make a green career transition have an advantage over many others seeking to do the same. Network engineering and systems operations, user front-end development, software development, and embedded device development are just a few areas where IT professionals will find themselves in great demand. There are skills transferability opportunities on almost every level.