Don’t Cut CSR Spending: Reallocate to Build Your Brand

Don’t Cut CSR Spending: Reallocate to Build Your Brand

As consumer expectations rise and trust in corporations decline, the need for ethical business practices is greater than ever. Yet in a recession, companies seeking to cut costs will likely postpone important CSR initiatives or cut spending in favor of core business initiatives. But it doesn’t have to be either-or. Companies that consider social and environmental initiatives as potential innovation platforms and brand builders — not expenses — will come out ahead.

Eight Corporate Social Responsibility Studies You Should Know About

The corporate social responsibility studies and reports we spotlight cover the following topics: attaining sustainable growth through corporate social responsibility; CRS’ emergence as a crucial instrument for minimizing conflicts with stakeholder; the impact on proactive policies on employees, consumers and diversity and their relationship to the firm’s financial performance; the notion of a socially responsible corporation is potentially an oxymoron because of the naturally conflicted nature of the corporation, using corporate Social Responsibility to Understand the Credit Crisis; a look at whether the modern corporate governance model is sustainable; and the impact of political views on corporate decision-making and corporate social responsibility.