Were you unable to attend Sustainable Brands 10? Do the next best thing; read our SB ‘10 news round-up of posts from around the Web. Help us keep this compilation up-to-date. If you have a new post on the Sustainable Brands ’10 Conference, or we missed your post, drop us a line, so we can include it. We will continue to to provide daily post-SB ’10 coverage in the coming days. See a preview of that coverage at the bottom of this post and check back to stay updated or subscribe.
Our Snapshot of This Year’s Sustainable Brands Conference – Kirsty Saddler, planning director at BBH Hive shares the five challenges and opportunities to the progress of sustainability within brand strategy and business development, based on what her team took from all the presentations, panels and discussions at this year’s Sustainable Brands conference.
Business Pressures Driving Change and Innovation in the Supply Chain – Julie Urlaub , Founder and Managing Partner of Taiga Company provides readers with the key points of informative presentation she saw by Andrew Winston, founder of Winston Eco-Strategies,. Winston shared with the group his insights how the difficult environmental, economic and supply challenges that business and industry face, have changed that game and how those challenges are presenting opportunities.
My 20 Favorite Quotes Heard at Sustainable Brands 10 Conference Brooke Farrell of Recycle Match has compiled a list of her favorite quotes and comments she heard last week at Sustainable Brands ’10.
Sustainable Brands ’10 Photo Album a collection of images chronicling the entire Sustainable Brands’10 Conference.
Sustainable Brands and Authenticity – Reachscale reports that real initiatives that are making a difference, shifts in fundamental thinking at the C-level in major enterprises, innovators inside and outside companies working together. It restores some hope in our global future. Three themes emerged from that conference that can enable all of us to act and innovate more authentically: license to operate; license to operate; and responsible profit.
It’s Emissions Reporting Time – Why The Days of Spreadsheets Should be Long Gone Duncan Bradford, a panelist for the ‘Getting Beyond the Spreadsheet: New Tools for Measuring Impact’ session – reviews a vision for helping organizations to report in a more efficient and automated fashion. Topics covered include: tracking multiple sources, spanning multiple contributors; verification, audit and scalability of data collection; and just in time reporting.
Nature’s Path: A Quirkily Beautiful Shift Towards Sustainable Branding – Cecilia Lu, Founder and Co-owner of Kiwano Marketing breaks down the points of Nature’s Path Organic, breakthrough sustainable brand campaign that has yielded impressive sales results while fomenting cultural change.
Sustainable Brands 2010 Re-Cap, Part 1: Consumer Engagement
A three part series on consumer engagement, business trends and social justice issues and strategies that were address at Sustainability ’10 written by Andrea Learned.
Microgrid Energy Rules the Sustainable Brands Innovation Open – Anya Kamenetz, a staff writer for Fast Company magazine gives her report on the companies competing at the Sustainable Brands Innovation Open
How Starbucks Strives for a Better Cup – David Ferris, Editor at The Matter Network wrote about the presentation that Starbucks made at SB ’10 explaining the redesign of Starbuck’s cup to be 100 percent recyclable or reusable by 2015.
Green Marketing: Motivating Mainstream Consumers to Make Sustainable Choices – Sofia Ribeiro, founder and co-owner of Kiwano Marketing provides an overview the the presentation made by Suzanne Shelton, President and CEO of Shelton Group, who shared her insights on how do mainstream consumers ACTUALLY make decisions about which green products to buy.
Who’s Tweeting Sustainable Brands ‘10 – See Our Top 85 SB’10 Tweeters List – I compiled a list of the attendees of Sustainable Brands ’10 who were sharing their experiences and analysis of events via Twitter throughtout the entire event. Include is information about what they do, how many followers they have, how many lists they are on, links to their web sites and links to their Twitter pages.
TetraPak + Bottled Water Still Equals Greenwashed Nonsense by Nick Aster of Trple Pundit – After praising the SB’10 crew for the lack of Greenwash in their program, Nick Nick Aster, founder of TriplePundit.com, shares with readers with readers his analysis of why h2O Natural Spring Water by Terrapak, which was distributed to attendees, is practicing green wash.
A Random Collection of Thoughts from Sustainable Brands – Karen Barnes, Director of Insight, at the Shelton Group shares a few quick thoughts from SB ’10, providing readers with a synopsis of the sessions that she attended at the conference.
How to Drive Change the IDEO Way. Andrew Winston, author of Green Recovery, provides a summary of a SB ’10 session focused on how you drive change presented by Bruce MacGregor, Managing Partner of design giant IDEO on the Harvard Business Review web site.
Live From Sustainable Brands ‘10: Selling Green to Consumers – Bill Roth, Founder of Earth 2017 and Author of The Secret Green Sauce shares with readers his report on some of the main themes of Sustainable Brands’10 which was how to sell to consumers when consumers are confused upon what is green and who is green.
15 Cool Things I Learned at Sustainable Brands 2010 Amie Vaccaro, CEO of Cobblestone Solutions shares what she learned at Sustainable Brands ’10 on Triplepundit. The list includes: open innovation, trends in sustainable brands, social innovation at the corporate level, and design for behavior change.
CSR Updates: Justmeans Interviews Julian Holman from Janan (Video) – Sustainable Brands 2010 Video Interviews from Justmeans: Julian Hollman, Janam
Inspired by the Journey – Kelli Peterson, head of business development for the Innovation studio at Cheskin shares the experiences she had at SB ’10 and explains how the presenters effectively used the art of storytelling.
Timberland’s Road to Recovery Paved with Earthkeepers – Jen Boynton, Managing Editor of Triplepundit.com relays the story of how Timberland emerged from a stumgling brand with a significant loss in sales and how they used sustainability to turned the brand around.
Sustainable Life Media Recognized by Governor Schwarzenegger and California EPA Secretary as Sustainable Brands ’10 Opens in Monterey – 3BL Media reports on Secretary Linda Adams of the California Environmental Protection Agency honoring of Sustainable Life Media’s President/CEO KoAnn Vikoren Skrzyniarz with Certificate of Appreciation at the company’s annual Sustainable Brands 2010 (SB ’10) conference.
Implementing Cradle To Cradle Strategies For a Cleaner World – Sofia Ribeiro, founder and co-owner of Kiwano Marketing breaks down how the presenters showed how sustainable business practices build value for an organization including reduced risk and liability, brand differentiation, enhanced reputation and competitive advantage. Also introduced was the idea of moving past “meeting regulations” and achieving the minimum requirements to efficiently and effectively using natural resources, designing systems to eliminate the concept of waste, and leadership within one’s industry for design excellence.
The Hot Eco-Fashionista Five Principals of Good Design -Summer Rayne Oakes, fashion/interior design sustainability strategist and the woman named “Hottest Eco Model, OK Only Eco Model by Grist in 2006 made a presentation at Sustainable Brands ’10 last week. Jen Boynton, Managing Editor of Triplepundit.com presents the The 5 design principals she outlined have relevance far and beyond the fashion world, for anyone who cares about sustainability. They include: Good design is invisible, solves problems, considers life cycle, is transparent; and mimics nature.
Innovate With Empathy – Marc Stoiber, VP of Green Innovation at Maddock Douglas shares with readers of The Huffington Post his experience listening to psychologist and communications specialist, John Marshall Roberts speak at Sustainable Brands ’10 last week. He explains how his theories apply extremely well to innovators who want to tap the unconscious needs of their target.
The Power of ANDvantage: Increased Profits by Solving Relevant Global Social Issues – Sofia Ribeiro, founder and co-owner of Kiwano Marketing shares what happened at the Sustainable Brands ’10 opening night event, which featured an eye-opening presentation by Bill Marquard, founder of Marble Leadership and author of Wal-Smart: What It Really Takes to Profit in a Wal-Mart World. He introduced the audience to ANDvantage strategies, which help companies generate increased revenue and profits in their core business by solving relevant global social issues.
How the Monterey Bay Aquarium Is a Model of a Nimble Business – Jen Boynton, Managing Editor of Triplepundit.com explains how the Monterey Bay Aquarium shifted their business model away from purely showcasing the beauty under the se,a to also work to preserve and rebuild fish populations, as well as improve the oceans.
SB’10 Welcome to Monterey – The City of Monterey and the Monterey Conference Center welcome the SUSTAINABLE BRANDS CONFERENCE 2010 with this video.
Keep a look out over the coming days as we post our daily follow-up coverage of Sustainable Brands ’10. Topics will include the following: Sustainable Brands And Consumer Attitudes; Moving from Corporate Responsibility to Responsible Profit; Consumers Co-Create a Better World Through Desires; Where do Disruptive Sustainable Business Ideas Come From; Results of Sustainable Brands Innovation Open; Re-Defining the Metrics of Success: The Emerging Measures of Qualitative Growth; the Drive to Radical Corporate Transparency; The Green Exchange Case Study; CSR Reporting Case Studies and Best Practices; New Tools for Measuring Impact; Applying BioSphere Design Rules to Business; Influencing Consumer Choice Toward Sustainable Consumption; the Sustainable Brand Perception/Reality Gap; Building & Measuring Online Cause Marketing Campaigns; Marketing Without Greenwashing; The Next Frontier in Sustainable Brand Communication; The Food Revolution: Rethinking Fast Food; Making Reuse Cool; and Driving Sales to Your Sustainable Brands and Advice From the Experts on Social Media Engagement. More
Read Our Coverage of Some of Sustainable Life Media’s Sustainable Brands Bootcamps. They include: Ecological Footprint: Are We Too Late to Make a Change?, Transforming Your Company Through Sustainability, The Changing Green Consumer Marketplace, Sustainable Product Design Basic Best Practices, Building a Balanced Sustainable Brand Strategy One Case at a Time, How Leading Companies are Pioneering Innovation in Carbon, Water and Waste, and Incorporating Sustainability into Innovation Processes.
© 2010, Tracey de Morsella. All rights reserved. Do not republish.