Government Agencies Required to Go 95% Green on All Purchases

Government Agencies Required to Go 95% Green on All Purchases

Two days ago, the Federal Acquisition Regulations Council released an interim rule on green procurement, requiring that the head of each agency ensure that 95 percent of new contract actions are for products and services that are energy efficient, water efficient, bio-based, environmentally preferable or non-ozone depleting, adhering to criteria set out by the Environmental Protection Agency and the Agriculture Department. The agencies also must aim to procure items that contain recycled content and are nontoxic.

Commentary on the FTC’s Green Marketing Guidelines: Exceeding and Defining Industry Standards

Commentary on the FTC’s Green Marketing Guidelines: Exceeding and Defining Industry Standards

Exceeding and defining industry standards – or even business standards in general – is one way that forward thinking companies will leverage their efforts from the existing guidelines and do more. Doing so will establish that they are not ‘toeing the line’ but rather ‘raising the bar’.

Green Marketing and the Simultaneous Pursuit of Growth and Reputation Enhancement

Green Marketing and the Simultaneous Pursuit of Growth and Reputation Enhancement

This is a look at how companies can use green marketing strategies to grow their businesses and enhance their reputations.