Commentary on the FTC’s Green Marketing Guidelines: Exceeding and Defining Industry Standards

Commentary on the FTC’s Green Marketing Guidelines: Exceeding and Defining Industry Standards

Exceeding and defining industry standards – or even business standards in general – is one way that forward thinking companies will leverage their efforts from the existing guidelines and do more. Doing so will establish that they are not ‘toeing the line’ but rather ‘raising the bar’.

CSR in The Private Sector & Government: The Overlaps

CSR in The Private Sector & Government: The Overlaps

There are many and significant responsibility overlaps between the private sector and government. They include: how to assess whether a potential vendor is green; responding to the people or how the need for society to go green changes the marketplace;and understanding how an organization’s communications can have an impact on its image as a green organization.

Using Buy-Local Movements As Part Of Your Green Marketing Strategy

Using Buy-Local Movements As Part Of Your Green Marketing Strategy

Find out how buy-local movements can give independent owners a unified voice in government and media, educate consumers about the value of independent businesses and how to make a buy-local strategy work for your company.