Commentary on the FTC’s Green Marketing Guidelines: Exceeding and Defining Industry Standards

Commentary on the FTC’s Green Marketing Guidelines: Exceeding and Defining Industry Standards

Exceeding and defining industry standards – or even business standards in general – is one way that forward thinking companies will leverage their efforts from the existing guidelines and do more. Doing so will establish that they are not ‘toeing the line’ but rather ‘raising the bar’.

Sustainability Efforts to Increase Despite Economy

According to a new study conducted by the American Marketing Association and Fleishman-Hillard, Inc., nearly one in six (58%) corporate marketers and communicators think their organizations will increase involvement in environmental sustainability initiatives over the next two to three years, and half believe the economy will actually encourage the adoption of sustainable practices.