Green Marketing and the Simultaneous Pursuit of Growth and Reputation Enhancement
This is a look at how companies can use green marketing strategies to grow their businesses and enhance their reputations.
By Eric Lowitt on 1 Comment advertising campaigns, Advertising Standards Authority, eco-labels, Eric Lowitt, Federal Trade Commission, FTC, green campaign, Green Marketing, Green Marketing Really Has Gone Mainstream, green strategy, greenwash, internal marketing governance committee, Jacquelyn Ottman, marketing message, minimal packaging, NGO partnerships, seminars, Social Media, sustainability, teach-ins
This is a look at how companies can use green marketing strategies to grow their businesses and enhance their reputations.