FTC | The Green Economy Post: Green Careers, Green Business, Sustainability

Government Agencies Required to Go 95% Green on All Purchases

By Tracey de Morsella on June 3, 2011 Comments Off on Government Agencies Required to Go 95% Green on All Purchases Agriculture Department, Air Force, Army Reserve training post, bio-based, biodegradable, CA, clean energy, compostable, cool roofs, Defense Department, Depar, Department of Transportation, DoD, electronics stewardship, energy-efficient, Environmental Protection Agency, environmentally preferable, executive order on green management, Federal Acquisition Regulations Council, federal contractors, Federal Trade Commission, Fort Hunter Liggett, FTC, general services administration, green aviation, Green Guides, green management, green NASA Ames, Green Purchasing Plan, green supply chain, Greenspace Initiative, GSA, Guides for the Use of Environmental Marketing Claims, interim rule on green procurement, NASA, net-zero-energy building requirement, non-ozone depleting, nontoxic, Obama administration, Pilot Army Net Zero Installation initiative, recycled content, recycling, section 438; Livability Principles, solar array, stormwater provisions of the Energy Independence and Security Act of 2007, sustainability base, sustainable purchasing, sustainable systems, tment of Housing and Urban Development, vegetative roofs, waste diversion, waste streams, Water Efficiency, water efficient

Two days ago, the Federal Acquisition Regulations Council released an interim rule on green procurement, requiring that the head of each agency ensure that 95 percent of new contract actions are for products and services that are energy efficient, water efficient, bio-based, environmentally preferable or non-ozone depleting, adhering to criteria set out by the Environmental Protection Agency and the Agriculture Department. The agencies also must aim to procure items that contain recycled content and are nontoxic.

Commentary on the FTC’s Green Marketing Guidelines: Exceeding and Defining Industry Standards

By GEP- Admin on December 15, 2010 2 Comments advertising, American Marketing Association, Carbon, Centre for Sustainability & Excellence, environmental marketing, Federal Trade Commission, FTC, G3 Guidelines, Green Marketing, green products, GRI, John Friedman, Nikos Avlonas, sustainability, sustainability strategy, Sustainable Business Network of Washington

Exceeding and defining industry standards – or even business standards in general – is one way that forward thinking companies will leverage their efforts from the existing guidelines and do more. Doing so will establish that they are not ‘toeing the line’ but rather ‘raising the bar’.

Message to Seventh Generation: Seven Rules Not to Break

By Kathy Cox on November 11, 2010 Comments Off on Message to Seventh Generation: Seven Rules Not to Break anti-toxic chemicals, artificial chemicals, brand communication, category position, cleaning product category, environmental mission, FTC, green business leader, green terms, GreenBiz.com, hazardous chemicals, Marketing Philharmonic, National Advertising Division (NAD), natural, natural cleaning products, non-regulated, Procter & Gamble, Protecting Planet Home, Seventh Generation, Toyota

While this article was written in September in reference to the P&G challenge but it is even more timely now. Seventh Generation co-founder Jeffrey Hollender, was just fired on November 1st. Hollender was considered one of the top green business innovators. Either he is taking the fall for all the recent advertising issues but more likely it is because Seventh Generation is expanding to wider distribution and a broader market. These actions, along with the false advertising allegations, may dilute their brand even more.