Green Marketing: What Works, What Doesn’t

Green Marketing: What Works, What Doesn’t

The Environmental Leader has recently released what is already one of the most relevant green marketing studies ever made. Green Marketing: What Works, What Doesn’t takes a critical look at green marketing and digs up eye-opening information such as the green marketing effects on product pricing, what media are most used in green marketing campaigns, and which of these are most effective.

Green Marketing and the Simultaneous Pursuit of Growth and Reputation Enhancement

Green Marketing and the Simultaneous Pursuit of Growth and Reputation Enhancement

This is a look at how companies can use green marketing strategies to grow their businesses and enhance their reputations.