Environmental Marketing | The Green Economy Post: Green Careers, Green Business, Sustainability

Focus on Value Drives Growth in Green Consumerism

By Jacquie Ottman on February 23, 2011 1 Comment authenticity, boycott, Brand Reputation, corporate stakeholder, educator, environmental, environmental marketing, environmentalist, Gary Hirshberg, Green Marketing, HSBC, J. Ottman Consulting, Jacquie Ottman, Patagonia, People Against Dirty, product life cycle, recycling, resource conservation, S.C. Johnson, social value, social value marketing, Starbucks, Stonyfield Farm, sustainability, sustainable brand, sustainable packaging, sustainable supply chain, The New Rules of Green Marketing, Timberland, Tom Chappell, Tom’s of Maine, Yvon Chouinard

Jacquie discusses the consumer revolution that is driving the phenomena of green marketing outlining six new rules being written by consumers for manufacturers and marketers. While in the past consumers bought solely on price, performance, and convenience, today they are increasingly making their purchasing decisions based on additional criteria such as how products are sourced, manufactured, packaged, disposed of – and even such social aspects as how factory and farm workers are treated – now all of these other factors also matter.

Commentary on the FTC’s Green Marketing Guidelines: Exceeding and Defining Industry Standards

By GEP- Admin on December 15, 2010 2 Comments advertising, American Marketing Association, Carbon, Centre for Sustainability & Excellence, environmental marketing, Federal Trade Commission, FTC, G3 Guidelines, Green Marketing, green products, GRI, John Friedman, Nikos Avlonas, sustainability, sustainability strategy, Sustainable Business Network of Washington

Commentary on the FTC’s Green Marketing Guidelines: Exceeding and Defining Industry Standards

Exceeding and defining industry standards – or even business standards in general – is one way that forward thinking companies will leverage their efforts from the existing guidelines and do more. Doing so will establish that they are not ‘toeing the line’ but rather ‘raising the bar’.